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RUSSELL TELECOM LEADS THE WAY IN NEW TECHNOLOGIES

Russell Telecom is one of the North’s leading telecommunication specialists, supplying high quality communications solutions, including cutting edge IP (Internet Protocol) and SIP (Session Initiation Protocol) telephony.

With headquarters at Metro Riverside’s prestigious Watermark and a regional office in Leeds, West Yorkshire, it is now leading the way with a number of new technologies that are revolutionising the way the region’s businesses work.

As one the north’s first independent telecommunications supplier, it has naturally become one of the very first companies to pioneer IP telephony. The technology, which transfers voice and data over the Internet, boasts free calls between a business or organisations’ various sites and much greater flexibility for remote and home workers.

Russell Telecom’s multi award-winning standards of service and partnerships with key telecoms suppliers like NEC and Toshiba mean they can also provide customers with the most cost-effective products and equipment on the market backed by first class customer service.

The company’s AspireNET inter-site networking protocol, for instance, provides advanced centralised services like unified messaging, voicemail, feature transparency and centralised operators. IP extensions lead to immediate cost savings as every time businesses or organisations take on new staff, there is no need to rewire or configure the entire system.

The company is one of the leading communications specialists with a customer base exceeding 5000 and customers ranging from Barker and Stonehouse to the Northumbria Probation Service. It was recently singled out to receive the Technical Award for Excellence in recognition of its success in promoting IP telephony to a much wider market.

Andrew Cooper, sales director at NEC Infrontia, has said: “Russell Telecom has committed huge resources of time and capital to acquire an outstanding level of technical expertise.

“We are moving at an accelerating rate to a world of converged communications. Technologies such as Voice over Internet Protocol and Session Initiation Protocol mean that communication will rely on the Internet rather than old fashioned copper wire. It’s essential that those who implement them have proven expertise. Russell Telecom qualifies on every count. The company is a fitting choice to receive our first award. Its commitment to technical excellence is, quite simply, great news for all its customers.”

The company’s existing customers are now seeing real efficiency gains by adopting new technologies like computer-telephony integration, call-centre functionality, voice and data convergence and remote and branch office working.

For additional support Russell Telecom’s headquarters also boasts a unique hi-tech training and demonstration room where customers can learn about the latest features and benefits of their new systems even before they are installed.

DECT(Digitally Enhanced Cordless Technology), one of the company’s new technologies, takes office telephony into new areas, giving employees freedom to move around the office, while still being able to make and take calls.

Russell Telecom’s partnerships with leading manufacturers like NEC Infrontia – they were named their European Partner of the Year – ensure that they can offer businesses and organisations, whatever their size, the most cutting edge solutions, from entry-level phones to sophisticated networked solutions.

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