Ainsworth & Parkinson

Ainsworth & Parkinson

Russell Telecom future-proofs agency’s telecoms


A&P is a multi-disciplined, award-winning marketing communications agency based in Preston and London. The agency works with some of the UK’s best-known brands in both the private and public sectors.

When it came to upgrading its telecoms system, A&P chose Russell Telecom, a company with three decades’ experience of meeting the telecommunications needs of UK businesses and organisations, as its preferred supplier.


A & P required a modern system with conferencing equipment to ensure that its Telecommunications requirements were future-proofed.

Among the key features required by the busy agency were voicemail and an effective call management system.

“The new system is fantastic; it’s more modern with more advanced features with the
added benefit of actually being simpler to use.” Sandra Cairns, office manager at A&P


Russell Telecom undertook a comprehensive evaluation of the agency’s telecommunications
system before deciding that the new NEC SV8100 solution would suit the agency’s requirements perfectly.

The agency was supplied with the SV8100 Digital / VoIP telephone platform with 49 extensions featuring integrated voicemail and auto attendant functionality.

The SV8100 is a superb communication solution for up to 512 extensions. Its expandability means it can work at any level, from a technically advanced phone system to a unified communications platform.

Business and organisational performance is improved significantly by making the workforce more reachable wherever they are based.

In addition, NEC’s MyCalls Manager call management solution was implemented. The software enables the agency to measure how long callers are waiting before they hang up and how much time they spend on the telephone.

The SV8100 MyCalls Manager is easy to use and has many features, which include:

  • Real time graphical summary of calls
  • Historical reports to be generated at user
  • defined times and intervals
  • Number of calls received
  • Number of calls abandoned
  • Call duration



A&P is very pleased with its new telecoms system. NEC Phone Variations

Sandra Cairns, A&P’s office manager, said:
“The new system is fantastic; it’s more modern with more advanced features with the added benefit of actually being simpler to use.”

“The system is more streamlined and we can now see who’s calling whom, which is a huge benefit. We’re very pleased with the new system, and would like to thank Russell Telecom for their advice and for the smooth installation.”

Key additional benefits of the new system include:

  • Intuitive features that the staff can use from day one.
  • Handsets and applications include shortcuts that speed up working processes.
  • Ability for staff / external callers to reach the right resources with one call.
  • Timesaving applications including the business’s directory, call history and speed dials, empower staff to become more productive.